Shared goals
Cost per lead or return on ad spend set before you start.
Advertising that you can measure.
We plan and manage Google Ads and Meta Ads (Facebook and Instagram) campaigns with clear goals: leads, sales or bookings. We build dedicated landing pages, set up conversion tracking and optimize every week, so you always know what every euro invested returns.
Dedicated landing pages
Pages designed for the campaign, which convert better than the generic site.
Correct tracking
Conversions that are really measured, with GA4 and compliant cookie consent.
Continuous optimization
Testing ads, audiences and offers to improve results over time.
Who needs advertising.
If you recognize yourself in one of these situations, you're in the right place.
Those who want leads right away
Businesses that need inquiries and quotes quickly, without waiting for SEO.
E-commerce
Online stores that want to grow sales with Google Shopping and Meta Ads while keeping an eye on returns.
Launches and promotions
New products, events or offers to get in front of the right audience quickly.
Campaigns that don't pay off
Those already investing in ads who don't know the return, or see costs rising.
What it includes campaign management.
Strategy and budget
Channels, audiences, offers and budget allocation based on your goals.
Google Ads
Search network, Performance Max, Shopping and remarketing campaigns.
Meta Ads
Facebook and Instagram campaigns to generate leads and sales.
Landing pages
Dedicated landing pages, fast and built to convert.
Tracking
Google Tag Manager, GA4 and conversions connected, respecting consent.
Regular reports
Results, costs and next steps explained simply.
Guide to effective campaigns.
Goals and measurement
Before spending a single euro we define what success means: cost per lead, return on ad spend, bookings. Without clear goals, campaigns become an expense.
We set up conversion tracking with Google Tag Manager and GA4, respecting cookie consent, so every result is measurable.
Google Ads
Google Ads reaches people already searching for what you offer. We work on keywords, ads, extensions and Performance Max and Shopping campaigns for online stores.
Negative keywords and campaign structure avoid paying for useless clicks, focusing the budget on the searches that bring customers.
Meta Ads
On Facebook and Instagram we reach people based on interests, behavior and similarity to your best customers, even before they search for you.
Creative and messaging make the difference: we test formats, copy and images to see what works best with your audience.
Landing pages and optimization
A campaign brings traffic, but it's the landing page that turns it into leads. We design dedicated landing pages, fast and with a single goal.
Every week we analyze the data, shift budget toward what performs and test new variants to improve results.
Why choose a partner.
LookWith NaluDIY campaigns
Strategy✓Planned goals and budget×A "boost" button and hope
Tracking✓Conversions that are really measured×Clicks and views only
Audience✓Segmented and tested×Too broad or wrong
Landing pages✓Dedicated and optimized×Generic homepage
Optimization✓Weekly, based on data×Occasional
Reports✓Clear, with next steps×Dashboards that are hard to read
How we work.
Campaign launch
from €450
Strategy, account setup, tracking and first campaigns ready to launch.
Request a quote↗Monthly management
from €300/month
Continuous optimization, testing and reports, with a dedicated contact. Ad budget not included.
Request a quote↗Landing pages
from €500
Campaign-specific pages, designed and built by our team.
Request a quote↗Indicative starting prices, excl. VAT: the final proposal, with timelines and costs, comes after the first call.
How the project unfolds.
- 1 week
Analysis and strategy
Goals, audience, competitors, offers and budget.
- 1–2 weeks
Setup
Accounts, tracking, landing pages and creative.
- 2–4 weeks
Launch and learning
First campaigns live, data collection and adjustments.
- Every month
Optimization
Testing, budget management and regular reports.
What you get
Everything we hand over at the end of the project, with no surprises.
- ✓Strategy and budget plan
- ✓Google Ads and Meta accounts set up correctly
- ✓Conversion tracking with GTM and GA4
- ✓Dedicated landing pages
- ✓Ads and creative
- ✓Continuous optimization
- ✓Regular reports
- ✓Dedicated contact
Four numbers.
One direction.
Ten years of projects, people and relationships. Each number tells part of the story.
Ten years of creativity, technology and growth.
Companies and professionals, in Italy and abroad.
Enough to know what really matters.
+ network
One direction, the right specialists for every project.
The questions we hear most often.
If yours is not here, write to us: we will reply as soon as possible.
How much does campaign management cost?
Campaign setup starts at €450 and monthly management at €300 a month; a dedicated landing page from €500. The ad budget is paid directly to Google or Meta and is separate from our fee.
What budget do I need for Google Ads?
It depends on the industry and competition: together we set a sustainable test budget and increase it only when the data confirms the campaigns pay off.
Is the ad budget included in your fee?
No: the budget goes directly to Google or Meta, while our fee covers strategy, management and optimization. That way everything is transparent.
Which is better, Google Ads or Meta Ads?
Google Ads reaches people who are already searching; Meta Ads creates demand and reaches the right audience by interest. The combination often gives the best results.
When will I see the first results?
Campaigns bring traffic right away; it usually takes a few weeks of data to optimize them and stabilize costs.
Do the ad accounts stay mine?
Yes: the accounts are in your name and we manage them with the necessary permissions. If we stop working together, everything stays yours.
Do you also create the ad graphics?
Yes, we create images, short videos and ad copy in line with your brand.
Do you also run LinkedIn or TikTok Ads?
We consider other channels when they suit your audience and goals.
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How much an e-commerce store costs: every item, even the hidden ones.
Opening an online store isn't just about paying for the website. There are platforms, fees, photos, shipping, marketing and the time you'll need to put in. Here is a complete, honest picture, so you can plan your budget without surprises.
If you feel
the time is right,
it probably is.
Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.
MBCBMCThe Nalu team, here for you