The right platform
Shopify or WooCommerce, chosen for your sales model and not out of habit.
From the catalog at checkout.
We build custom online stores on Shopify or WooCommerce, choosing the platform based on catalog, budget and in-house management. We take care of the shopping experience, payments, shipping, integrations and product page SEO, so every visit has a better chance of becoming an order.
Frictionless checkout
A short purchase journey, reliable payments and clear information on costs and delivery.
Product pages that sell
Photos, copy and structured data designed to convert and to appear on Google Shopping.
Integrations
Management software, inventory, invoicing, email marketing and marketplaces connected to the store.
Who needs an online store.
If you recognize yourself in one of these situations, you're in the right place.
Existing stores and brands
Businesses with a physical store that want to sell online too, reaching customers beyond their area.
Producers and artisans
Producers who want to sell directly to the end customer, with better margins and a direct relationship.
Online stores to relaunch
Online stores with few sales, a complicated checkout or a platform that can no longer keep up with growth.
B2B companies
Businesses that want to take online orders from resellers and trade customers, with dedicated price lists.
What it includes your online store.
Strategy and catalog
Category structure, filters, variants, and pricing and shipping policies.
Store design
Homepage, categories, product pages and cart designed for selling on mobile.
Payments and shipping
Cards, PayPal, Apple Pay and other methods; shipping rates and carriers configured.
Integrations
Connection to management software, e-invoicing, CRM and email marketing tools.
SEO and tracking
Product page SEO, feeds for Google Merchant Center and conversion tracking.
Training and launch
Product upload, order testing and training so you can run the store yourself.
Guide to online store development.
Choosing the platform
Shopify and WooCommerce are the most widely used solutions. Shopify is easy to manage, secure and has predictable monthly costs; WooCommerce is more flexible, with no platform fee, but needs more maintenance.
The choice depends on the catalog, the integrations needed and who will run the store every day: we make it together, with the numbers in hand.
Catalog and product pages
A well-organized catalog helps customers find what they're looking for right away: clear categories, useful filters and properly managed variants.
Product pages are the heart of the sale: quality photos, descriptions that answer doubts, information on shipping times and costs, and clearly visible reviews.
Checkout, payments and shipping
Every extra step in checkout is a missed opportunity. We design it short and reassuring, with the payment methods your customers actually use and clear delivery costs from the start.
We configure carriers, rates, shipping zones, taxes and invoicing, so orders arrive ready to ship.
Promotion and growth
An online store needs traffic: we set up category and product page SEO, feeds for Google Merchant Center and conversion tracking.
Then we can support you with Google Shopping and Meta Ads campaigns, email marketing and continuous conversion rate optimization.
Why choose a partner.
LookWith NaluDIY platform
Shopping experience✓Designed around your customer×Barely adapted standard theme
Checkout✓Short and optimized×Too many steps and fields
Integrations✓Management software and invoicing connected×Manual order handling
SEO and feeds✓Well-kept product pages and Merchant Center×Duplicate, barely visible product pages
Tracking✓Conversions tracked correctly×Incomplete or missing data
Support✓Dedicated contact×Generic support
E-commerce you need.
Essential e-commerce
from €2,500
A carefully crafted store with a small catalog, payments and shipping ready to sell.
Request a quote↗Custom e-commerce
from €4,500
Custom design and features, integrations with management software and large catalogs.
Request a quote↗Migration
from €1,200
Moving from another platform while keeping products, customers, orders and rankings.
Request a quote↗Indicative starting prices, excl. VAT: the final proposal, with timelines and costs, comes after the first call.
How the project unfolds.
- 1–2 weeks
Strategy and catalog
Platform, catalog structure, payments and shipping.
- 2–3 weeks
Store design
Homepage, categories, product pages and cart, starting from the smartphone.
- 3–6 weeks
Development and integrations
Setup, integrations, product upload and SEO.
- 1–2 weeks
Testing and launch
Test orders, final checks, publishing and training.
What you get
Everything we hand over at the end of the project, with no surprises.
- ✓Online store published and ready to sell
- ✓Payments and shipping configured
- ✓Products and categories uploaded (or imported)
- ✓Product page SEO and feeds for Google Merchant Center
- ✓Sales tracking in GA4
- ✓Custom transactional emails
- ✓Training on managing orders and products
- ✓Post-launch support
Four numbers.
One direction.
Ten years of projects, people and relationships. Each number tells part of the story.
Ten years of creativity, technology and growth.
Companies and professionals, in Italy and abroad.
Enough to know what really matters.
+ network
One direction, the right specialists for every project.
The questions we hear most often.
If yours is not here, write to us: we will reply as soon as possible.
How much does it cost to build an online store?
An essential online store starts at €2,500 and a custom one at €4,500. The price grows with the number of products, integrations and custom features: we'll send you a detailed proposal after the first call.
Which is better, Shopify or WooCommerce?
Shopify is easier to manage and has predictable monthly costs; WooCommerce offers more freedom and no platform fee. We'll recommend the right choice based on catalog, budget and team.
How long does an online store take?
On average 8 to 14 weeks for a complete online store, depending on products, integrations and content.
Can you connect my management software?
Yes, we assess the integrations available with your management software, e-invoicing and inventory already at the quote stage.
Can I also sell on Amazon or other marketplaces?
Yes, we can connect the store to the main marketplaces and sync products and stock, assessing costs case by case.
Who uploads the products?
We can do it for you, import them from a file or your management software, or train you to upload them yourself.
What recurring costs does an online store have?
Platform or hosting, any apps, payment fees and maintenance: we list them clearly in the quote.
Is the online store compliant with privacy and consumer law?
We set up legal pages, cookie consent and mandatory information; legal texts should be validated by your advisor.
How much an e-commerce store costs: every item, even the hidden ones.
Opening an online store isn't just about paying for the website. There are platforms, fees, photos, shipping, marketing and the time you'll need to put in. Here is a complete, honest picture, so you can plan your budget without surprises.
Shopify or WooCommerce: the right choice for your store.
They're the two most widely used platforms for opening an online store, and the question "which one should I choose?" comes up in almost every first call. There's no absolute winner: there's the one that best suits your products, your team and your growth plans.
How much a website really costs.
From a few hundred to tens of thousands of euros: the figures you find online are so different they tell you nothing. This guide explains what the price depends on, what different types of website cost and how to read a quote without surprises.
If you feel
the time is right,
it probably is.
Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.
MBCBMCThe Nalu team, here for you