Full audit
Website, SEO, social media, campaigns and data: an honest snapshot of the situation.
Knowing where to start.
We help you understand where you are, where you want to go and what to do first. We analyze your online presence, market and competitors, define positioning and messages and build a roadmap with priorities and KPIs: a concrete digital marketing plan you can carry out with us or with your team.
Positioning
What makes you different and how to communicate it to the right audience.
Roadmap and priorities
Actions in order of impact, with realistic timelines and resources.
Measurable KPIs
Clear numbers to see whether the strategy is working.
Who needs consulting.
If you recognize yourself in one of these situations, you're in the right place.
Who needs to start
Companies and startups that need to invest in digital and want to do it in the right order.
Those investing without results
Businesses spending on a website, social media or ads without knowing what works.
In-house teams
In-house marketing teams that need an outside view, clear priorities and a method.
Changes of direction
New markets, new products or brand repositioning.
What it includes consulting.
Digital audit
Analysis of website, SEO, social, advertising and measurement tools.
Market analysis
Competitors, audience and opportunities in searches and channels.
Positioning and messaging
Value proposition, key messages and tone of voice.
Digital marketing plan
Channels, content, budget and activities for the coming months.
Roadmap and KPIs
Priorities, deadlines and indicators to measure results.
Workshop
Sessions with your team to share the plan and put it into practice.
Guide to digital strategy.
Taking stock of the situation
We start with an honest audit: website, Google rankings, social media, campaigns, email and measurement tools. We look at data, not impressions.
We also analyze competitors and the market, to see where the opportunities are and where competition is too strong.
Defining the positioning
What makes you different? Who are you really speaking to? Answering these questions makes everything that follows more effective, from the website to the campaigns.
We turn the positioning into key messages and a tone of voice shared with your team.
Choosing channels and priorities
You don't need to be everywhere. We choose the channels best suited to your audience and goals and rank them by impact and effort.
The result is a concrete digital marketing plan, with activities, timelines, indicative budgets and responsibilities.
Measure and correct
For each goal we define clear, easy-to-read KPIs and set up the tools to track them.
We regularly review the results and update the plan: a good strategy adapts to what the data says.
Why choose a partner.
LookWith NaluTrial and error
Decisions✓Based on data and analysis×Based on hunches and trends
Priorities✓Ranked by impact×Everything at once, nothing all the way
Budget✓Allocated with care×Spread over too many channels
Messages✓Consistent on every channel×Different depending on who writes them
Results✓Measured with clear KPIs×Hard to assess
Team✓Aligned on a shared plan×Each on their own
How starting.
Audit and priorities
from €400
A quick analysis with the most important actions to take right away.
Request a quote↗Complete strategy
from €1,200
Positioning, digital marketing plan and roadmap with KPIs.
Request a quote↗Hands-on support
from €300/month
Ongoing consulting to guide your team through execution.
Request a quote↗Indicative starting prices, excl. VAT: the final proposal, with timelines and costs, comes after the first call.
How the project unfolds.
- 1–2 weeks
Audit
Analysis of online presence, data, market and competitors.
- 1 week
Workshop
Goals, audience, positioning and messages with your team.
- 1–2 weeks
Plan and roadmap
Channels, activities, priorities, budget and KPIs.
- On request
Hands-on support
Regular reviews and support during execution.
What you get
Everything we hand over at the end of the project, with no surprises.
- ✓Digital audit with evidence
- ✓Market and competitor analysis
- ✓Positioning and key messages
- ✓Digital marketing plan
- ✓Roadmap with priorities and timelines
- ✓KPIs and measurement tools
- ✓Presentation and workshop with the team
- ✓A final document you can share
Four numbers.
One direction.
Ten years of projects, people and relationships. Each number tells part of the story.
Ten years of creativity, technology and growth.
Companies and professionals, in Italy and abroad.
Enough to know what really matters.
+ network
One direction, the right specialists for every project.
The questions we hear most often.
If yours is not here, write to us: we will reply as soon as possible.
How much does digital strategy consulting cost?
An audit with priorities starts at €400, a complete strategy with plan and roadmap at €1,200 and ongoing support at €300 a month.
Who needs a digital strategy?
Those about to invest in a website, campaigns or content who want to do it in the right order, and those already investing but not seeing clear results.
What do I get at the end of the consultation?
A document with analysis, positioning, activity plan, priorities and KPIs, presented and discussed with you.
Can I carry out the plan with my own team?
Yes: the strategy is designed to be actionable. We can support your team or take care of the activities ourselves.
How long does the consultation last?
An audit with priorities usually takes a few weeks; a complete strategy with workshops a few weeks more, depending on complexity.
Can the consulting be done remotely?
Yes, we work remotely with video calls and shared documents; when needed we organize in-person workshops.
Do we need to provide sales data or access?
The more data you share, the more precise the analysis: read-only access to Analytics, Search Console and ad accounts is a big help.
Does the strategy include social media too?
Yes, if they're relevant to your goals: we assess which channels to use, with what content and how often.
If you feel
the time is right,
it probably is.
Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.
MBCBMCThe Nalu team, here for you