Web design and digital marketing agency. We make
noise
without
shouting.

Four numbers.
One direction.

Ten years of projects, people and relationships. Each number tells part of the story.

01 · Since2016

Ten years of creativity, technology and growth.

02 · Clients served350+

Companies and professionals, in Italy and abroad.

03 · Years in digital10+

Enough to know what really matters.

04 · ModelDirection
+ network

One direction, the right specialists for every project.

One direction / many outcomes

We give ideas a rhythm.
And ideas, a direction.

We don’t sell services.
We build momentum.

We bring together the right skills to turn an idea into a brand people see, feel and follow.

01 / Service

Digital strategy

Audit, positioning, roadmap and priorities.

  • Digital and market audit
  • Positioning and messaging
  • Roadmap, KPIs and priorities
DirectionConsulting
02 / Service

Branding and visual identity

Brand strategy, voice and visual systems.

  • Naming and brand strategy
  • Logo and visual identity
  • Tone of voice and guidelines
IdentityDesign
03 / Service

Custom websites and web apps

UX/UI, development, CMS, web apps and performance.

  • UX/UI and prototypes
  • Custom development and CMS
  • Performance and accessibility
WebTechnology
04 / Service

E-commerce and online stores

Experience, platform, integrations and conversion.

  • Shopify and WooCommerce
  • Integrations and payments
  • Conversion optimization
Online salesUX
05 / Service

SEO and content

Research, structure, content and organic visibility.

  • Keyword research and audit
  • Content architecture
  • Technical and local SEO
VisibilityContent
06 / Service

Google and Meta Ads campaigns

Campaigns, landing pages, tracking and optimization.

  • Google and Meta Ads
  • Dedicated landing pages
  • Tracking and reporting
GrowthData
Specialist skills
Web appPhotographySupportMaintenanceMotion designBackend and cloud

A web agency that works like a design studio.

Every project starts with a simple question: what needs to change for your brand? From there we build custom websites, e-commerce and visual identities that don’t just look good, but help people choose you.

01

Custom websites, not templates

We design and build fast, accessible websites that are easy to update. Every page has a clear goal and a path designed for its visitors.

02

E-commerce that actually sells

From choosing the platform to optimizing the checkout: we build online stores that remove friction and grow conversions.

03

A brand recognizable everywhere

Naming, logo, tone of voice and visual system work together, so your brand stays consistent from website to social media to print.

04

Measurable digital marketing

SEO, content and ad campaigns with shared goals and numbers. You always know what works and where to invest.

One direction, the right specialists for every project, in Italy and around the world.

One vision / every move aligned

One direction.
Endless possibilities.

Clear to follow.
Hard to forget.

Four moves: understand, decide, build and multiply. One current from idea to result.

01

Understand

Goals, people, constraints and opportunities. First we listen, then we choose.

  • Audit
  • Brief
  • Listening
02

Decide

We turn what emerges into a strategy, a priority and a system.

  • Strategy
  • UX
  • Concept
03

Build

Design and technology move together, with short feedback loops and clear ownership.

  • Design
  • Development
  • Content
04

Multiply

We measure, learn and improve what can create more value.

  • Launch
  • Measure
  • Growth

A current made of people.

Nalu is an Italian web design and digital marketing agency, founded in 2016 and led by Marco Bagiacchi. We work as a network of independent professionals: for every project we bring together the specialists it needs, under one direction and with a single point of contact. We design custom websites, e-commerce, brand identities, SEO and Google and Meta Ads campaigns for companies across Italy and abroad. A network that changes shape around the project, but never loses its direction.

Inside the story ↗

The creative minds

05 people · open network
MBMarco BagiacchiFounder & Creative Web Developer
CBCristiana BagiacchiJunior Web Developer
MCMattia CamilloniGraphic Designer
BMBruno MiriglianiAdvertising Specialist
IDIvan DimovicVisual & Photographer
+

And the current goes on.More minds and specialists join the team when the project needs them.

Born in Italy.
Open to the world.

Our network was born between Umbria and Veneto, with collaborators as far as Valencia. Our perspective reaches wherever there is a project that deserves a stronger direction.

No office to show off. Just people, presence and real relationships.

No surprises.
Only written commitments.

Since 2016 we have worked with more than 350 clients. What we have learned is simple: trust comes from clarity. These are the five things we guarantee on every project.

  1. Clear prices, before we start

    Starting prices are public for every service. The quote is in writing and says what is included and what is not.

    Prices excluding VAT
  2. One direct contact

    One person knows your project, answers you and coordinates the specialists. No passing the buck.

    Always the same person
  3. Timing written in the quote

    Phases and deadlines are agreed at the start. If something changes, we tell you before, not after.

    In black and white
  4. The website stays yours

    Domain, logins and content are in your name. If one day you want to change partner, you are free to do so.

    No lock-in
  5. We’re still here afterwards

    After launch we stay within reach: support, updates and improvements, with plans from €30 a month.

    After launch

Ideas that deserve
to get out of our heads.

All insights

The questions we hear most often.

If yours is not here, write to us: we will reply as soon as possible.

How much does a professional website cost?

A showcase website starts at €450, a custom website at €1,500 and an e-commerce store at €2,500 (prices excluding VAT). The final price depends on goals, number of pages and features: after a first call we send you a clear proposal with defined timing and costs.

How long does it take to build a website?

On average 4 to 8 weeks for a custom website and 8 to 14 for a complete e-commerce store. Timing also depends on content: we help you prepare it, so the project never stalls.

Do you work with clients outside Italy?

Yes. We work with companies across Italy and abroad, in English, Italian and Spanish. Our network was born between Umbria and Veneto, but calls, workshops and deliveries happen without borders.

Do you also handle SEO and advertising?

Yes. We optimize the website for search engines from the design stage, and we manage SEO, content and Google and Meta Ads campaigns with regular reports.

Will the website be easy to update?

Yes. We use easy-to-manage CMSs and train you to edit text, images and pages yourself. If you prefer, we can take care of it with a support plan.

Do you offer support after launch?

Yes: technical maintenance, security updates, backups and small improvements, with a direct contact who knows your project.

Who issues the contract and the invoice?

Nalu is a brand of Marco Bagiacchi, who coordinates a network of independent professionals. The contract and invoice are issued by the project’s lead specialist: their name and tax details are always in the quote, before we start.

If you feel
the time is right,
it probably is.

Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.

MBCBMCThe Nalu team, here for you

From here on, everything becomesclear, visible, memorable, possible.