Strategy before the logo
Positioning, values and audience defined before designing anything.
Consistency is recognizability.
We build complete brand identities: strategy, naming, logo, palette, typography and tone of voice work together as one coherent system. So your brand stays recognizable from the website to social media, from packaging to print, and anyone who meets you understands right away who you are and why to choose you.
A system, not just a logo
Logo, colors, typefaces, images and usage rules that work everywhere.
A recognizable voice
A clear tone of voice that makes your website, social media and communication consistent.
Ready to use
Files and guidelines delivered in formats ready for web, print and social media.
Who needs branding.
If you recognize yourself in one of these situations, you're in the right place.
New businesses
Those starting from scratch who want a solid name, mark and identity from day one.
Companies that have grown
Businesses that have changed and have an image that no longer reflects their quality.
New products and lines
Product brands, packaging and labels that need to stand out on the shelf and online.
Professionals
Consultants and firms who want a recognizable, consistent personal image.
What it includes the brand project.
Brand strategy
Analysis, positioning, promise and brand personality.
Naming
Names for brands, products or services, with domain availability checks.
Logo and brand mark
Logotype, symbol and variants for every format and size.
Visual identity
Palette, typography, iconography, photographic style and coordinated identity.
Tone of voice
Writing guidelines, key messages and practical examples.
Brand book
Brand manual for your team and suppliers.
Guide to brand project.
Why strategy comes first
An effective logo doesn't come from personal taste, but from a precise position: who you're speaking to, what you promise, why you're different. Without these answers even the most beautiful mark stays generic.
That's why we start with a market analysis and a workshop with you, to define the brand's personality, values and messages.
From name to mark
If needed, we create the brand name, checking domain availability. Then we explore different design directions and develop them into the final mark.
The logo is adapted into every version needed: horizontal, vertical, symbol, monochrome, for web, social media and print.
A coherent system
An identity is much more than a logo: palette, typefaces, image style, icons and layout create a recognizable language even when the logo isn't there.
Tone of voice completes the system: how you speak to customers on the site, on social media, in emails. Consistency means being recognized and remembered.
Using the brand well
We deliver a brand book with rules and examples, so your team and suppliers use the identity correctly over time.
From here we can apply the brand to the website, social media, packaging and print, keeping the same quality at every touchpoint.
Why choose a partner.
LookWith NaluCheap logo
Starting point✓Strategy and positioning×Personal taste and trends
Uniqueness✓An original, distinctive mark×Generic or overused symbols
Variations✓Versions for every format×A single file, often not vector
Visual system✓Colors, typefaces, images, rules×Logo only
Tone of voice✓Writing guidelines×None
Lifespan✓Designed to grow×Will need redoing soon
Where to start.
Logo and essential identity
from €600
Logo, palette, typography and files ready to start on the right foot.
Request a quote↗Complete identity
from €1,800
Strategy, visual system, tone of voice and brand book to grow consistently.
Request a quote↗Rebranding
from €1,500
Evolution of an existing brand, keeping what the market already recognizes.
Request a quote↗Indicative starting prices, excl. VAT: the final proposal, with timelines and costs, comes after the first call.
How the project unfolds.
- 1–2 weeks
Research and workshop
Market, competitors, audience and brand personality.
- 1–2 weeks
Concept
Creative directions for name and mark, presented and discussed.
- 2–3 weeks
Identity development
Final logo, palette, typography and visual system.
- 1 week
Brand book and handover
Guidelines, source files and main applications.
What you get
Everything we hand over at the end of the project, with no surprises.
- ✓Logo and variants in vector format
- ✓Color palette with codes for web and print
- ✓Typography and text hierarchy
- ✓Photographic style and iconography
- ✓Tone of voice and key messages
- ✓Brand book in PDF
- ✓Templates for social media and documents
- ✓Editable source files
Four numbers.
One direction.
Ten years of projects, people and relationships. Each number tells part of the story.
Ten years of creativity, technology and growth.
Companies and professionals, in Italy and abroad.
Enough to know what really matters.
+ network
One direction, the right specialists for every project.
The questions we hear most often.
If yours is not here, write to us: we will reply as soon as possible.
How much does a professional logo cost?
A logo with an essential identity starts at €600, a complete identity with strategy and brand book at €1,800. After a first call we'll propose the right path with a clear quote.
What's the difference between a logo and a brand identity?
The logo is the mark; the identity is the complete system of colors, typefaces, images, tone of voice and rules that makes the brand recognizable everywhere.
When does a rebrand make sense?
When the company has changed and the brand no longer represents it, when you enter new markets, or when your image no longer matches the quality you offer.
Do I get the logo files?
Yes: we deliver all source files and variants for web, print and social media, together with the usage guidelines.
How many logo proposals do I get?
We present a few reasoned creative directions and develop the one you choose, with revisions included up to the final result.
Can I register the trademark?
Yes: the trademark is yours and you can register it. We recommend a preliminary check with an intellectual property advisor.
Do you also do packaging and labels?
Yes, we apply the identity to packaging, labels and printed materials, including preparing the files for print.
How much a logo costs, and why it's more than a drawing.
You can find logos for a few euros and identity projects costing several thousand. The difference isn't in the drawing, but in everything behind it: strategy, research, versatility, files and usage rules. Here's how to find your way and what to expect from professional work.
How much a website really costs.
From a few hundred to tens of thousands of euros: the figures you find online are so different they tell you nothing. This guide explains what the price depends on, what different types of website cost and how to read a quote without surprises.
How much an e-commerce store costs: every item, even the hidden ones.
Opening an online store isn't just about paying for the website. There are platforms, fees, photos, shipping, marketing and the time you'll need to put in. Here is a complete, honest picture, so you can plan your budget without surprises.
If you feel
the time is right,
it probably is.
Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.
MBCBMCThe Nalu team, here for you