Custom web app development. Tools
that do
the work.

Software that fits you.

We design and build custom web apps: management software, private client areas, booking systems, configurators and dashboards. We start from your company's real processes to build tools that are easy to use, secure and ready to grow with you.

01

From real processes

We look at how you work today before writing a single line of code.

02

Easy to use

Clear interfaces, designed for the people who'll use them every day.

03

Integrated

Connected to the website, management software, payments and email already in use.

04

Scalable and secure

Solid architecture, protected access and automatic backups.

Who needs a web app.

If you recognize yourself in one of these situations, you're in the right place.

Companies with manual processes

Those who manage orders, customers or tasks with spreadsheets, emails and repetitive steps.

Appointment-based services

Businesses that want online booking, shared calendars and automatic reminders.

Relationships with clients and partners

Companies that want a private area for documents, orders, quotes or support.

Digital startups

Projects that need a minimum viable product to validate on the market.

What it includes development.

  1. Process analysis

    Mapping of the tasks to simplify or automate.

  2. Prototype

    A clickable prototype to validate flows and screens before development.

  3. Development

    Custom frontend and backend, with database and APIs.

  4. Integrations

    Connection to CRM, management software, payments and external services.

  5. Testing and security

    Functional testing, permissions, data protection and backups.

  6. Support and evolution

    Post-launch support and new features when you need them.

Guide to web app development.

Start from processes

A useful web app simplifies everyday work. That's why we start by observing how you work today: who does what, which steps repeat, where time and information get lost.

From here we define the essential features, separating what's needed now from what can come later.

Prototype and design

Before development we build a clickable prototype of the main screens: you try it and we refine it together, while changes are still cheap.

We design simple interfaces for the people who'll use the tool every day, on smartphones or tablets too.

Development and integrations

We build frontend, backend, databases and APIs with solid, scalable architectures, ready to take on new features.

We connect the web app to the tools you already use: management software, CRM, payments, email, calendars and external services.

Security and evolution

We manage permissions and roles, protect the data and set up automatic backups. Before release we test every feature.

After launch we collect user feedback and evolve the tool with new features when needed.

Why choose a partner.

LookWith NaluExcel and generic software
ProcessesDesigned around how you workAdapted to the software
ErrorsChecks and automationsDuplicate data and manual steps
AccessAnywhere, with role-based permissionsScattered files and different versions
IntegrationsConnected to your toolsCopying and pasting between programs
GrowthNew features when you need themFixed limits or per-user costs
OwnershipThe software is yoursLicenses and subscriptions

What we can build.

Management software and dashboards

from €3,500

Internal tools to manage customers, orders, tasks and data.

Request a quote

Private areas and portals

from €3,000

Online spaces for clients, partners or resellers, with dedicated logins.

Request a quote

Bookings and configurators

from €2,500

Booking systems, quote calculators and product configurators.

Request a quote

Indicative starting prices, excl. VAT: the final proposal, with timelines and costs, comes after the first call.

How the project unfolds.

  1. 1–2 weeks

    Analysis

    Processes, users, features and integrations needed.

  2. 2–3 weeks

    Prototype

    Clickable screens to test and refine together.

  3. 1–4 months

    Development

    Development in progressive releases, with continuous testing.

  4. Ongoing

    Release and evolution

    Go-live, training, support and new features.

What you get

Everything we hand over at the end of the project, with no surprises.

  • Functional analysis
  • Clickable prototype
  • Web app developed and published
  • Admin panel
  • Integrations with your tools
  • User, role and permission management
  • Backups and technical documentation
  • Support and evolution

Four numbers.
One direction.

Ten years of projects, people and relationships. Each number tells part of the story.

01 · Since2016

Ten years of creativity, technology and growth.

02 · Clients served350+

Companies and professionals, in Italy and abroad.

03 · Years in digital10+

Enough to know what really matters.

04 · ModelDirection
+ network

One direction, the right specialists for every project.

The questions we hear most often.

If yours is not here, write to us: we will reply as soon as possible.

How much does it cost to develop a web app?

A custom web app starts at €2,500 for booking systems and configurators and at €3,500 for management software and dashboards. The price depends on features, users and integrations: we start with an analysis and a prototype, so the quote is based on what you really need.

Which is better, a web app or a mobile app?

A web app works on any device from the browser, with no app store and lower development and update costs. A native app is only needed in specific cases.

Will I own the web app?

Yes, software developed specifically for you is yours. We agree on code ownership and delivery terms in the contract.

Can you integrate the web app with our management software?

In most cases yes, through APIs or exports: we check it during the analysis.

How long does it take to develop a web app?

It depends on complexity: a first essential product can take a few weeks, more complex platforms a few months with progressive releases.

Can we start with a smaller version?

Yes, and it's often the best choice: you start with the essential features and add the rest based on real use.

Where is the web app hosted?

On reliable cloud servers, chosen based on requirements, security and costs, with automatic backups.

If you feel
the time is right,
it probably is.

Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.

MBCBMCThe Nalu team, here for you