ScenarioLocal SEO Physiotherapy practice

Getting chosen by people searching nearby.

A skilled professional who doesn't show up on Google: listing, website and content built for searches in their city, where new patients make their choice.

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Local SEOGoogle Business ProfileContent
Typical profile
Local business serving an area of a few miles
Typical duration
3 months to launch, then ongoing
Investment
from €400 a month + VAT
Services
SEO and content, Digital strategy

What a scenario isScenarios are realistic examples based on the projects we handle most often: they show how we work, they don't name clients and they don't report results. We're happy to talk through real case studies on a call, respecting our clients' confidentiality.

The point of departure.

Picture a physiotherapy practice with happy patients who recommend it by word of mouth. But people searching "physiotherapist" plus the city's name find competitors and directories first: the Google listing is incomplete, the website has a single generic page and reviews are never asked for.

For a local business the game isn't played on national keywords, but on a few very specific searches made by people nearby who are ready to book. That's where a small practice can outperform even bigger players.

Sound familiar?
  • People searching with your city's name find your competitors first.
  • The Google listing is incomplete or hasn't been updated for months.
  • The site has a single generic services page.
  • Reviews only arrive when someone remembers.

How we approached it.

  1. Local area analysis

    Which searches patients in the city actually make, who appears today and why. From here we choose priorities, without chasing keywords that don't bring people into the practice.

  2. A complete Google Business Profile

    The right categories, services, opening hours, real photos of the practice, regular updates and a simple way to ask happy patients for reviews.

  3. A page for every treatment

    Clear pages for the main treatments and the areas served, with the questions patients really ask and a quick way to book.

  4. Reports you can understand

    Every month a summary in plain words: what changed, how many calls and inquiries came from Google, what we do next.

  5. Reviews, with a method

    A simple message to send happy patients at the right moment, with a direct link to the listing: no bought or invented reviews.

  6. Structured data and technical work

    Address, opening hours and services described in a language Google understands, a site that's fast on smartphones and consistent details across all directories.

How the work is spread outTypical timeline in weeks · 3 months to launch, then ongoing
Local area analysisWk 1–2
Google listing and reviewsWk 2–4
Treatment pagesWk 3–8
Reporting and optimizationWk 5–12

Everything we deliver.

  • Analysis of local searches and nearby competitors
  • A complete, up-to-date Google Business Profile
  • A simple way to ask customers for reviews
  • Dedicated pages for the main services and areas served
  • Structured data and technical SEO for the site
  • Monthly report in plain words

The tools and why we choose them

Google Business Profile
For a local business it's often the first contact with people searching, even before the website.
Search Console and Analytics
To see which searches people find you with and what they do next.
Local rank tracking
Rankings change from street to street: we measure them at several points across the city.
Useful content
Pages that answer customers' real questions, not copy written for search engines.

How we know if it works.

Before we start, we set the indicators and the starting point together, so results are read from data and not impressions.

  • Position in local searches

    On Google and Google Maps for searches in the city.

  • Calls and directions

    Actions taken directly from the Google listing.

  • Inquiries from the site

    Inquiries and bookings coming from the treatment pages.

  • Reviews

    Number and frequency of new reviews.

Three lessons from projects like this.

  1. You win on nearby searches

    A local business doesn't need to compete nationally, but on a few precise searches in its area.

  2. Reviews need to be asked for

    Happy customers rarely write on their own: a simple invitation at the right moment makes the difference.

  3. SEO is ongoing work

    The first signs come within a few weeks, solid results after a few months of steady work.

The questions about projects like this.

If yours is not here, write to us: we will reply as soon as possible.

How long does it take to see results?

The first improvements on the Google listing often arrive within a few weeks; stable rankings take a few months of steady work.

Does it work for other local businesses too?

Yes: professional firms, beauty salons, gyms, artisans, restaurants and, in general, anyone who works within a local area.

Can we buy reviews to get started faster?

No: fake reviews are prohibited, Google removes them and they can lead to penalties. Instead, we help you collect genuine ones.

How much does local SEO cost?

Ongoing SEO starts at €400 a month + VAT; an initial audit from €350 + VAT.

If you feel
the time is right,
it probably is.

Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.

MBCBMCThe Nalu team, here for you