The typical scenario: an ethical clothing brand has built an engaged community on social media. People arrive on the site already convinced, but find flat product pages, a few tiny thumbnails and a long checkout designed for desktop when almost everyone buys on their phone.
Everything that makes the brand different, namely certified materials, Italian production and a traceable supply chain, is hidden on an "About us" page nobody opens. And people who buy once rarely come back, because there's no reason to.
Sound familiar?- You get lots of traffic from social media but few sales on the site.
- The product pages don't convey what makes the brand special.
- Smartphone checkout is long and many carts are left half-way.
- People who buy once rarely come back to buy again.