ScenarioCustom e-commerce Sustainable fashion

An online store that tells the product’s story and sells better.

A brand with a clear mission and a store that loses customers at checkout: product pages that tell the supply chain and frictionless mobile checkout.

ORGANIC COTTON Organic sweatshirt€ 89 Add to cart SUPPLY CHAIN Organic cottonSpinningNatural dyeingTailoring
ShopifyMobile UXCRO
Typical profile
Young brand with a strong social media community
Typical duration
8 weeks
Investment
from €2,500 + VAT
Services
E-commerce, SEO and content

What a scenario isScenarios are realistic examples based on the projects we handle most often: they show how we work, they don't name clients and they don't report results. We're happy to talk through real case studies on a call, respecting our clients' confidentiality.

The point of departure.

The typical scenario: an ethical clothing brand has built an engaged community on social media. People arrive on the site already convinced, but find flat product pages, a few tiny thumbnails and a long checkout designed for desktop when almost everyone buys on their phone.

Everything that makes the brand different, namely certified materials, Italian production and a traceable supply chain, is hidden on an "About us" page nobody opens. And people who buy once rarely come back, because there's no reason to.

Sound familiar?
  • You get lots of traffic from social media but few sales on the site.
  • The product pages don't convey what makes the brand special.
  • Smartphone checkout is long and many carts are left half-way.
  • People who buy once rarely come back to buy again.

How we approached it.

  1. Purchase journey analysis

    Heatmaps, anonymous session recordings and Analytics data to find the exact points where people drop off. No code until we understand where they're being lost.

  2. Product pages that sell

    At the top, everything you need to buy; right below, the story of the garment: where the fabric comes from, who works it, what certifications it has. First the what, then the why.

  3. Checkout designed for smartphones

    Side cart, an always-visible buy button, fast payments and fewer fields to fill in. We optimize everything before checkout with no unnecessary platform costs.

  4. Customers who come back

    Automatic post-purchase emails, verified reviews with photos and "frequently bought together" suggestions with no fake timers or pressure, in line with the brand's style.

  5. Migration without losses

    Catalog, customers and orders moved to the new platform, with redirects from the old addresses to keep the visits coming from Google.

  6. Test before you decide

    Two versions of the product page compared with real traffic: we pick the one that performs better on the data, not on taste.

How the work is spread outTypical timeline in weeks · 8 weeks
Journey analysisWk 1–2
Design and user testingWk 3–4
Theme developmentWk 5–7
A/B testing and launchWk 8

Everything we deliver.

  • Custom Shopify theme, no page builder
  • Product pages with story, materials and supply chain
  • Purchase journey optimized for smartphones
  • Automatic post-purchase emails and verified reviews
  • Catalog migration with redirects and basic SEO
  • Connection to Google Merchant Center

The tools and why we choose them

Shopify
Reliable, secure and easy to manage for a brand that wants to focus on product and community.
Custom Liquid theme
The brand's identity stays recognizable and the store stays lightweight.
Automated email marketing
Welcome, abandoned cart and repeat purchase flows run on their own once set up.
Reviews with photos
The most convincing social proof, collected from real customers.

How we know if it works.

Before we start, we set the indicators and the starting point together, so results are read from data and not impressions.

  • Mobile conversion rate

    How many smartphone visits turn into orders.

  • Cart abandonment

    At which step people stop, before and after the new journey.

  • Average order value

    The effect of suggestions for matching products.

  • Repeat purchases

    How many customers come back to buy within a few months.

Three lessons from projects like this.

  1. First the what, then the why

    Someone landing on a product page wants to understand right away what they're buying; the story persuades better right after.

  2. No tricks to sell more

    Fake timers and aggressive pop-ups damage a brand built on trust and community.

  3. You often don't need a more expensive plan

    A lot can be optimized before checkout, without moving to enterprise versions of the platform.

The questions about projects like this.

If yours is not here, write to us: we will reply as soon as possible.

Which is better, Shopify or WooCommerce?

It depends on the catalog, integrations and who will run the store. For many fashion brands Shopify is the simplest choice; we cover it in the dedicated guide.

Can you migrate the store without losing Google rankings?

Yes: we map every URL, set up the redirects and check indexing in the weeks after launch.

Do you take the product photos?

We can arrange them with photographers in the network, or work with yours if they're already good quality.

How much does an online store like this cost?

An online store starts at €2,500 + VAT; the quote depends on catalog, integrations and migration.

If you feel
the time is right,
it probably is.

Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.

MBCBMCThe Nalu team, here for you