ScenarioWebsite with bookings Hotel and restaurant

A hotel that takes bookings even at night.

A property with excellent reviews that only takes bookings by phone: a website that sells rooms and tables on its own, around the clock.

Book your stay 123 CHECK-INJul 12 CHECK-OUTJul 15 Suite with a viewBreakfast included Double room Confirm TABLETonight · 8:30 PM2 peopleReminder
WebsiteBookingLocal SEO
Typical profile
Independent property with rooms and a restaurant
Typical duration
6–8 weeks
Investment
from €1,500 + VAT
Services
Websites, SEO and content

What a scenario isScenarios are realistic examples based on the projects we handle most often: they show how we work, they don't name clients and they don't report results. We're happy to talk through real case studies on a call, respecting our clients' confidentiality.

The point of departure.

Picture a small hotel with a restaurant: excellent reviews, loyal guests, but a website without a working "Book" button. Requests come in by phone, email and WhatsApp, and someone has to manage by hand a calendar that changes every hour.

The result is a paradox: at peak times the phone is busy, and people looking for a last-minute table book elsewhere. Meanwhile the booking portals take a commission on every room sold, even from guests who would happily have booked through the site.

Sound familiar?
  • Bookings come in only by phone, email or WhatsApp.
  • You pay commissions to booking portals even for guests who already know your property.
  • The menu on the site is out of date because updating it is complicated.
  • On Google your property appears after the booking portals, even when people search its name.

How we approached it.

  1. How bookings really work

    Before choosing any software we observe how the property works: seasonality, closures, exceptions, unwritten rules. Booking is a process, not a plugin.

  2. Rooms synced with booking portals

    A booking engine connected to Booking.com and Airbnb, so availability is always in sync and there are no double bookings. Three steps: dates, room, confirmation.

  3. Tables and menu you can update

    Restaurant booking by sitting and covers, with special requests and an automatic reminder the day before. The menu is updated in a few minutes from a panel as simple as a spreadsheet.

  4. Getting found locally

    Structured data for the hotel and restaurant, a well-kept Google Business Profile and pages designed for local searches, where an independent property can really compete.

  5. Light, inviting photos

    Rooms, dishes and common areas optimized to load fast even on a traveler's connection, without losing quality.

  6. Staff training

    A session with the front desk and restaurant staff on bookings, cancellations and the menu, plus a guide to keep at hand in the first days of the season.

How the work is spread outTypical timeline in weeks · 6–8 weeks
Workflow analysisWk 1
DesignWk 2–3
Development and bookingsWk 4–6
Testing and trainingWk 7

Everything we deliver.

  • Custom website for rooms and restaurant, designed for smartphones
  • Room booking engine synced with booking portals
  • Table booking by sitting with automatic reminders
  • Menu and rooms updatable from a simple panel
  • Structured data for the hotel and restaurant and a well-kept Google listing
  • Training for restaurant and front-desk staff

The tools and why we choose them

WordPress with a custom theme
Flexible for content, but without heavy page builders that slow down the photos.
Channel manager and booking engine
Availability always in sync with Booking.com and Airbnb, with no double bookings.
Custom table booking
Sittings, maximum covers and special requests handled the way the dining room really works.
Google Business Profile
The front door for people looking for somewhere to stay or eat nearby.

How we know if it works.

Before we start, we set the indicators and the starting point together, so results are read from data and not impressions.

  • Direct bookings

    Rooms and tables booked through the site, kept separate from those coming through booking portals.

  • Out-of-hours bookings

    How many come in during the evening, at night or on weekends, when nobody answers the phone.

  • No-shows

    The effect of automatic reminders on tables booked but left empty.

  • Local searches

    Position on Google and Google Maps for local searches.

Three lessons from projects like this.

  1. Booking is a process, not a plugin

    First you understand the property's seasonality and exceptions, then you choose the tool.

  2. Training is part of the project

    The simplest panel goes unused if staff aren't supported in the first few days.

  3. Reminders work better than rigid rules

    A message the day before reduces no-shows without discouraging people from booking.

The questions about projects like this.

If yours is not here, write to us: we will reply as soon as possible.

Does the system connect to Booking.com and Airbnb?

Yes, we use a channel manager that syncs availability in real time, so a room sold on one channel closes on all of them.

Can we ask for a deposit when booking?

Yes, online payment or a deposit can be enabled for rooms and, if needed, for tables on special occasions too.

Who updates the menu?

You do it from a panel as simple as a spreadsheet: dishes, prices and allergens in a few minutes.

How long does it take to go live?

Usually six to eight weeks. It's worth starting a few months before high season so you're ready in time.

If you feel
the time is right,
it probably is.

Tell us about your project: the assistant prepares the brief in two minutes, then a person from the team replies. No automatic quotes.

MBCBMCThe Nalu team, here for you